Work

Words that worked.

Three case studies with real outcomes. Not impressions or reach. Revenue, enquiries, and open rates.

Legal ServicesBrand VoiceWebsite

Levesque & Fils

Brand Voice + Website Copy · Lille

+58%

enquiry volume in 90 days post-launch

A Lille commercial law firm with 35 years of history and copy that read like a corporate handbook. We rebuilt their brand voice from scratch, rewrote every service page, and produced a new website brief that their developer built to. The brief process alone took three sessions.

Brand voice guidelines (22 pages)

Full website copy (9 pages)

New intake form with qualifying copy

Partner bios and firm history

58% enquiry volume lift in 90 days

"The brief process alone was worth the price. We knew exactly what we were getting before anything was written."
Benoit L., Managing Partner, Levesque & Fils

E-commerceSkincareSales Page

Natura Beaute

Sales Page + Email Sequence · Lyon

4.3%

conversion rate, up from 1.1% before rewrite

A Lyon natural skincare brand launching a new serum line into a saturated market. The previous sales page converted at 1.1%. We rewrote the page and the 9-email post-purchase welcome sequence. The new page opened with the problem, not the product.

Long-form sales page (2,800 words)

9-email post-purchase welcome sequence

3 upsell email variants

A/B subject line variants

Conversion rate: 1.1% to 4.3%

"Our sales page conversion went from 1.1% to 4.3%. The email sequence has a 44% open rate two years later."
Claire M., Founder, Natura Beaute

Wine TourismEmailHomepage

Agence Cote d'Or

Email Sequence + Homepage · Dijon

3yr

still using the original brand voice guidelines from the project

A Burgundy wine tourism operator that had been running the same homepage copy since 2017. We rewrote the homepage and produced a 24-email annual welcome and nurture sequence segmented by visitor origin country.

Homepage copy (EN + FR)

24-email annual sequence

Country-segmented content variants

Brand voice document

Still in use three years post-project

"Three years later, we still use the brand voice document from that project as the foundation for everything we write internally."
Jean-Pierre V., Director, Agence Cote d'Or

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