BDC Studio
04 · Services

Brand Voice & Strategy

The foundation everything else is written from.

Brand Voice & Strategy

Brand voice is not a list of adjectives. It is a documented set of decisions about how you speak, what you say, and what you do not say. A proper voice document means anyone writing for your brand can produce copy that sounds like it came from the same place.

What is included

Brand voice audit of existing copy
Positioning statement and messaging hierarchy
Tone of voice guidelines with examples
Words and phrases to use and avoid
Writing samples in your voice
One-page voice reference card
Optional: competitor voice analysis

When to order this

Brand voice is the right starting point if you are briefing multiple writers, if your copy sounds different across your website, social, and emails, or if you are preparing for a rebrand. It is also useful if you have strong opinions about your brand that you have never been able to articulate in writing.

How this works

We start with a 90-minute strategy session. We review everything you have written publicly, including social, website, email, and press. The final document is a working guide, not a branding PDF.

Delivery: 7-10 business days from strategy session. Rush: 5 days.

Credits & pricing: Fixed project price. Includes the strategy call. 4 credits.

We use cookies to improve your experience. Learn more.

BDC Studio
Reply within one business day
Message received. We will reply soon.